The Favorite Scent of the Stars
Acqua di Parma boutique
City of Parma
During the most fashionable era of Hollywood - the thirties to the fifties- this light, woody scent with its tones of lemon and rosemary found its appeal. The other heavier, stronger perfumes on the market, mostly from Germany, began to lose their allure. Acqua di Parma became 'the classic symbol of Italian elegance.'
Unfortunately the popularity of this delightful scent began to decline during the sixties and the nineties. It was rescued by three powerful Italian businessmen who all retained a fondness for the classic scent - Luca Montezemolo of Ferrari, Diego Della Vale who owned Tod's, and Paolo Borgomanero, a shareholder of the lingerie company, La Perla. In Montezemolo's case, the Acqua di Parma Colonia scent was his father's favorite. They kept the famous cylindrical bottles and the bright yellow packaging while introducing many other products. These included candles, linen, an aromatherapy line and new perfumes.
The perfume again became popular with celebrities, such as Sandra Bullock and Sharon Stone.
In 2001 the company was sold to the extremely large high-end brand company, LMVH, but the perfumes are still hand-distilled in Italy.
Cologne Oil Soap
Catherine di Medici called the scent of the iris, 'the Queen's water', and introduced it to France. Perfumes created from this aristocratic flower have a long history and were very popular in nineteenth century Italy, so it is good to see that they are back in fashion.
Other Acqua di Parma perfumes include the elegant Colonia Assoluta, which is packaged in the company's signature 1930's Art Deco bottle, and the evocative Fico di Amalfi, based on the Mediterranean smell of the fig. This is in the Blu Mediterraneo range.
The company now supplies its toiletries and lavish robes to many luxury hotels and cruise ship lines, such as Silverseas. Its products are sold in stores all over the world, including Harrods, Bergdorf Goodman and Neiman Marcus. These are certainly worth buying for the pleasure of adding a touch of Italian elegance to one's life!