Rimini is one of the most popular holiday capitals for Italians and numerous Europeans too, and each year it boasts around 20 million tourist presences (i.e. overnight stays)
Rimini is in the region of Emilia Romagna, on the coast of the Adriatic Sea, just a two-hour drive from Venice and Florence and three hours from Rome. The Riviera of Rimini boasts around forty kilometers of coastline and is famous throughout Europe for its fine sandy beaches where, each summer, millions of people flock to enjoy the warm sunshine and the sea. However, it is equally famous as being synonymous with fun and the "dolce vita" or "sweet life".