Fashion House of Antonio Fusco
Neapolitan Designer Antonio Fusco
Antonio Fusco, a Neapolitan designer, searched for a way to express
a unique cut and style for men and to express glamour and femininity
with his designs for women. He avoided minimalism, and instead employs
colors, fabrics, and stylistic designs to create unique and appealing
collections.
Fusco developed a trademark style and built his collection with his
line of soft suits. With their well-formed, soft shoulders and partially
unbuttoned cuffs, Antonio Fusco built quite a successful business. His
men's collection accounted for a sizeable portion of his sales and made
a significant contribution to his level of success. His style has been
distinctly Italian yet has uniquely portrayed fine tailoring.
Fusco's collections presented simplicity and clean cuts that gave
the appearance of being easy to achieve. However, Fusco and his designs
were one-of-a-kind with their well-tailored jackets and gracefully elegant
trousers. The Fusco line included numerous jackets including ones with
notch lapels, shawl collars, and traditional features as well.

Double-breasted blazers, three piece suits, flared coats of silk,
trench coats with full skirts, and tunics of linen added to the versatility
of this Italian designer. From pin stripes to solid colors, his line
of jackets has been impressive and eclectic. Not only have Fusco's tweed
sports coats, coats of cashmere, camel, or alpaca displayed the fine
quality of Italian fabrics, but also, they have shown the quintessential
element that only fine Italian styling can produce.
Antonio Fusco seems to have an affinity for playing with the placement
of buttons as well. Buttons may be hidden secretively on the front of
his jackets or left unbuttoned on the cuffs of the sleeves. Moreover,
he has created and designed long, loose styles of jackets that employ
the use of a single button at the neck producing the look of comfort
one might achieve with a well-tailored shirt. Quite often, he would
design something with a new twist, simply because he had the flare to
achieve the look.

Antonio Fusco in his search for original designs with new cuts and
combinations for women resulted in a line of fashion with distinctively
feminine lines and contours. His collections portray a romantic element
with their accents. Moreover, the colors and fabrics that he uses produce
a surge of emotional reaction that further creates an affinity for his
designs.
His fall and winter collection for 1999-2000 presented a sharp and
clean-cut look. The designs of this particular collection fell somewhere
in between the traditional and the new. Not entirely exclusive in its
look, his designs clearly showed the influence of new luxury in a discretionary
manner.

Fusco's fall and winter collection for 2000-2001 brought a welcome
display of contrasting fabrics and colors. His combinations showed uniqueness
and gave new life to the meaning of contrasts in the world of fashion.
An obvious attention to the tailoring of each outfit and careful planning
in design can be credited to the success of each piece in his collections.

The company, Eurocosmesi, launched the first Antonio Fusco perfume.
His fragrance was released in October of 2003 to international markets
including Britain, France, Germany, South Korea, Russia, Switzerland,
and Hong Kong. The House of Antonio Fusco, Via Archimede, 2, Corsico,
Milan, has given the world of high fashion clothing that is desirable
not only in the detailed, but also, in the elegant and gentle way that
it lays upon the body producing an image of perfection.
By Susan M. Keenan
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