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Salvatore Ferragamo Spring Summer 2017

Ferragamo Advertising Campaign SS17 is a blast!
Ferragamo Advertising Campaign SS17 is a blast!

Salvatore Ferragamo's new Advertising Campaign for the Spring Summer 2017 Collection is a blast!

 

 

Set in the beautiful Taormina, Sicily, "Among Friends" is the story of three young friends that meet in a beautiful location and enjoy "la bella vita" together. The sweet music is a plus and makes you identify yourself with the three friends, or wishing so. The mood is almost nostalgic, enhanced by a grey sky, a vintage car and the quiet happy moments the three friends are sharing. 

 

Models Lily Aldridge, Andrés Velencoso and McKenna Hellam are photographed by Peter Lindberth; the short film is directed by Stephen Kidd. 

 

Ferragamo SS17
Lily Alridge and McKenna Hellam for Salvatore Ferragamo

 

Ferragamo SS17
Andrés Velencoso Segura for Salvatore Ferragamo

 

Ferragamo is not only clothes. Salvatore Ferragamo was actually a cinderella shoe maker (read his story at the link), who started his career by making the shoes his sister needed for her First Communion, as the family couldn't afford buying them. The Fashion House still creates beautiful distinctive shoes, but also clothes and other accessories, like bags, sunglasses, watches and even perfumes. These accessories are well represented in the video. 

 

Ferragamo SS17
McKenna Hellam for Salvatore Ferragamo

 

Following you can find more looks from the Ferragamo Spring Summer 2017 collection:

 

Ferragamo SS17

 

Ferragamo SS17

 

Ferragamo SS17

 

Ferragamo SS17

 

Ferragamo ss17

 

Ferragamo SS17

 

 

All pictures are courtesy of www.ferragamo.com 

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