Florence becomes the town of wine
This year, wine becomes the key word in the town for a whole weekend, the 21st and 22nd September. More than 100 varieties of wine will be served in cloisters and stands,inebriating the streets from 3 pm to 11 pm. Even if the event has been only recently created, reaching its third year with the 2012 edition, it has become a successful initiative, organized by the Comitato WineTown Firenze, in cooperation with the Associazione Italiana Sommelier , and the Associazione Dimore Storiche Italiane, in charge of selecting historic dwellings.
The event aims at promoting different varieties of wine, as well as new producers, all done keeping a policy of conscious drinking in name of the authentic, traditional way of enjoying wine and alcohol in Italy: conviviality. This international festival is directed to all those who love high-quality wine and wants to know its history and evolution, as well as meeting some truly experienced sommeliers.
The event takes place in September in the town centre: cloisters and the internal yards of beautiful, ancient historic Florentine palaces, chosen by the Associazione dimore storiche italiane, are opened for this special occasion. Therefore, the event represents a great opportunity to visit the town and get to know its most hidden corners. Streets are also organized for the occasion with stands where to choose some delicious wine, shows and music performances. If you want to have a look but don't want to drink, you needn't worry, as participating is free. However, if you cannot resist it and want to try some wine you'll have to buy a wine card, which will give you the opportunity to choose and drink some Chianti Classico, Chianti dei Colli Fiorentini, Chianti dei Colli Senesi, Vignaioli del Morellino di Scansano, among others.
The wine card is prepaid and rechargeable, and allows the buyer to taste a calice, goblet, for a maximum of 5 tasting, depending on the wine chosen. For the price of 15 euro, you'll receive 5 points. If you want, you can top it up with other 10 euros in order to get other extra 5 points.
Thanks to the wine card you will also be allowed to park your car in Firenze parcheggi, Florence parking, for free during the days of the event. It is possible to purchase the wine card and to top it up in the following places: inside the palaces where wine tasting is offered, in all Conad supermarkets with a discount, being here the cost of the card 13 euros, or online paying by credit card.
During Wine Town, Florence becomes a cauldron of several ingredients: music, art, dialogue between experts in the field, food. However, the first and sole protagonist remains wine surrounded by the magic of one of the most beautiful places in the country.