Designer Verdura Jewelry

The Jeweling Duke: The Story of Fulco di Verdura

Ashley Rudd looked gorgeous in them in the movie, DeLovely. Katherine Hepburn wore them in The Philadelphia Story. They were favorites of many other movie stars, such as Greta Garbo and Joan Crawford, and celebrities, such as the Duchess of Windsor, of whom the photographer, Horst, said that, “Verdura alone knew how to make her a Duchess.” Often whimsical and playful, but still elegant, Fulco di Verdura’s exquisite jewels made a huge impression on ‘high society’ in the nineteen-thirties.

Verdura with Coco Chanel, and the Verdura Cuffs She Wore

Born in 1899 in Sicily, Verdura spent an idyllic childhood at his grandmother’s elegant, country mansion, the Villa di Niscemi. Here he played with his sister and his friends at the nearby beach and in the extensive grounds. There was a menagerie of animals as well and the young Fulco liked animals. Surrounded by art and culture – the Villa had a library of over four thousand books as well as many paintings and antiques – Verdura also developed a love of reading.

Passed over by his grandmother in her will to the shock of his mother, Verdura’s inheritance was quite small and he was required to get a job. Sent into the army, he became an officer, but he was sent home with an injured shoulder.

He inherited the Dukedom at twenty-three and lived the life of a playboy, attending balls and dances of the artists and royalty at Palermo. He described himself later as ‘a real bum’! His chance came when Linda Porter, the beautiful wife of composer, Cole Porter, spotted his artistic talent and encouraged him to go to Paris. Years before, Verdura had met the young couple when they were on honeymoon in Sicily.

Bespoke Verdura Jewelry Designs

Babe Paley in Verdura Jewelry in 1948

The gifted aristocrat loved to draw and hoped to become a painter in Paris. Paris during the ‘twenties was filled with talented people, such as the writers, F.Scott Fitgerald and Hemingway and Russian emigres. The famous designer, Coco Chanel, noticed Verdura’s art and hired him as a textile designer.

Soon he was also designing jewelry for her, including her signature bracelets with gold Maltese crosses set with bright cabochons. Chanel didn’t like delicate, ethereal jewelry and Verdura’s brightly colored, flamboyant, large pieces were much more to her taste. “A jewel should not be meager,” Chanel remarked, according to Patricia Corbett in Verdura: The Life and Work of a Master Jeweler. (p.66)

Verdura was inspired by military themes, Byzantine themes and images from his beloved Sicily. He made jewelry in the shapes of pomegranates, eggplants and prickly pears, and violet posies, for example. “I am more Sicilian than a prickly pear,” he remarked!

After the stock market crash of 1929, the ‘rag trade’ and the jewelry market declined somewhat so Verdura decided to try his luck in America. There he worked for jewelry store owner, Paul Flato, and began to impress movie stars and celebrities with his unusual designs. Cole Porter helped him to set up his own exclusive store on Fifth Avenue, New York, in 1939.

Verdura’s whimsical and playful, but exquisite designs were highly sought after, and have now become very valuable collectibles. His gorgeous cigarette cases are especially prized.

Greta Garbo and Verdura Jewelry

Linda Porter commissioned a custom-made Verdura cigarette case to celebrate each new opening of Cole’s musicals. One of the most famous of these, on view in the Porter’s former apartment in New York, features a brilliant diamond starburst which is detachable and can also be worn as a brooch.

Some of Verdura’s more unusual pieces during the 1950’s had maritime themes because of his great love for the sea. These include seashells and seahorses studded with precious stones. He also liked to feature animals and insects, such as swans, bees and mice in his unusual jewelry and flowers.

The Duke never married and never became an American citizen. He spent his retirement in London where he wrote his autobiography, The Happy Summer Days – A Sicilian Childhood.

In 1984 Walter Landrigan bought the famous store and restored it to its former glory. Verdura left about four thousand sketches and paintings of his designs in the archives. Every piece is based on these. The glamorous jewelry gradually came back into fashion and was worn by such celebrities as Oprah, Princess Diana and Jerry Hall.

The Italian Duke, who has a street named after him in Palermo, would probably be very pleased with the use being made of the great Verdura legacy.

By Lisa-Anne Sanderson

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