Fashion, Fashion Houses

Donatella Versace

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Last Updated on April 6, 2021 by Helga Dosa

She’s known for her platinum blonde hair, her extravagant grape-sized diamonds, and her lavish parties – but above all else, she is known as the major Italian designer Gianni Versace‘s sister and the reigning head of the Versace fashion empire. Donatella Versace has moved from the background to the limelight, flawlessly carrying on her older brother’s legacy, the Versace brand. So who is Donatella Versace? Let’s take a look into the life of Donatella Versace, her relationship with Gianni Versace, and the escalation of the Italian luxury brand, the Versace.

The Versace Mansion

Early years, Donatella Versace childhood, teenager years

Donatella Versace was born on the 2nd of May 1955 in Reggio di Calabria, being the youngest of four children. Her parents were a financier and a dressmaker whose careers both catered to Italian aristocracy. Donatella was very close to her brother Giovanni “Gianni” Versace, and often served as his inspiration, wearing clothing that he had designed specifically for Donatella. Despite their ten-year age difference, the two of them enjoyed the active Italian nightlife together, frequenting clubs and discos when Donatella was barely a teenager. It was her brother, she claims, who made her “wild.” Donatella Versace teenage years were spent (as later on as well) spending a lot of time with Giovanni, and accompanying him to different parties and events.

Giovanni Versace’s fashion career and relationship with his sister, Donatella

When Gianni moved to Florence to begin a career in knitwear design in the mid-1970s, Donatella Versace followed him, attending Florence University to study Italian literature. On her days off from school, Donatella spent time in the Versace studio. After graduating, she and Gianni relocated to Milan and moved in together. She joined her brother’s newly founded fashion company, the Versace brand, initially to handle public relations.

Donatella and the early years of the Versace brand

Her continuous inputs, and Gianni’s reliance on her opinions, made it clear that she was better suited to the design aspect of the business. As the Versace label made a name for itself, and the business was firmly established as one of the premier names in the fashion world, Gianni continued to depend on his sister’s verdicts on his work. In the 1980s, he dedicated a perfume to her (aptly called “Blonde”). Giovanni Versace also gave her free rein to design her own line, Versus, which’s still well-known today.

Donatella’s skill in the arena of public relations went far from unused. She was among the first – possibly the very first – to have the idea of using celebrities and well-known models to boost sales and media exposure for the Versace line. And it worked: the Versace label continues to be championed by hordes of A-list celebrities. She made it possible for the Versace brand to become an Italian luxury brand worn by famous personalities all around the world.

The death of Gianni Versace, and the story of Donatella afterward

Life changed dramatically for Donatella on the 15th of July 1997. It was on that day that her beloved brother Gianni was tragically gunned down outside his mansion in Miami, Florida by a suspected serial killer named Andrew Cunanan. After the death of Gianni Versace, Cunanan turned the gun on himself; no clear motive for the killing was ever established. A grief-stricken Donatella Versace ushered the Versace family to a secluded resort in the Caribbean so that they could mourn privately. Gianni’s death led to the cancellation of Versace’s Spring-Summer ’98 Collection, and a halt to all the company’s operations.

After the loss, she stood up and carried the Versace legacy

Donatella realized that life had to go on, even without her brother, Gianni. Besides, Gianni had told her that if anything ever happened to him, she was to take the reins of the Versace empire. So she did! A mere three months after Gianni’s death, Donatella presented a ready-to-wear collection, and in the spring of 1998, her first mainline collection debuted to rave reviews.

versace
Versace Logo and Versace Medusa – photo from logos-world.net

Fast-forward to the present-day; Donatella is now the Vice-President of the Versace Group and the Chief Designer, overseeing a dozen collections every year. The Versace Group has expanded under Donatella’s influence to include Palazzo Versace, a line of luxurious hotels with locations in Australia and Dubai as well as perfume lines, and the luxury clothing brand, the Versace itself. As we know, the brand’s label is the Medusa, which we can recognize on any Versace piece. The other two really common things we can notice on the Versace designs are the pattern lines that are commonly used, as well as the gold color.

Donatella Versace’s children and family

Let’s have a quick look into her life as well, besides the business. As we know, Donatella has two children with Paul Beck, an American and former model.

Donatella Versace’s daughter, Allegra, born in 1986, and Daniel, born in 1989. As Gianni Versace had no children, he left the majority of his assets to Donatella’s daughter, his niece Allegra Versace. On her eighteenth birthday, she inherited 700 hundred million USD, plus several of her uncle’s palatial estates. Allegra also stands to inherit the Versace Group. To his nephew Daniel, Gianni bequeathed his rare artwork collection.

It may have been her older brother who founded the Versace fashion empire, but Donatella Versace has had a hand in its success from the very beginning. And thanks to her natural design-savvy, her luxury brand, the Versace label continues to thrive. Gianni would be proud!

By Rita Templeton

Edited and Updated by Helga Dosa

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