Socail icons

google-plus.png    facebook.png        twitter.png 

Italian Fashion Houses

Powerhouses of Style and Glamour

Italian Fashion Houses: Gisele wearing Versace


Fashion in Italy is a national preoccupation. Even the remotest of towns are inhabited by people who care how they look. Unsurprisingly, many Italian Fashion Houses are family-run affairs, be it the unparalleled legacy of Ferragamo or the colourful traditions of Missoni.


Some of the Italian Fashion Houses are more than fifty years old, like the house of Valentino which opened its doors in the 1950s. Then there are relatively modern houses like Anteprima,which opened in the 1990s. But the creed for all of these Italian design houses is a search for excellence, of beauty, of stressing the details, and a relentless quest for quality.

Italian fashion has always distinguished itself from the rest of the world through its emphasis on style, on the importance of looking good with, or despite, the trends. The fashion houses have survived in the cut-throat world of la moda purely through a refusal to give in to the temptations of making a fast buck, by making sure their strategies for growth were long-term and well-planned, rather than short-sighted and high on returns.


Italian Fashion Houses: Bottega Veneta


This has led to the spread of Italian Fashion Houses all over the world. From Hong kong and Tokyo to Brasilia and New York, they have made their mark everywhere.

They now own towering, stylish, flagship outlets not only in Milan and Paris, but also in Asia, South America, the United States and Europe, making their presence felt in the various fashion markets of the world.

They set trends, and send the models on Italian ramps geared in the latest and the best. Names like Prada, Gucci, and Armani are household names across the continents, well-respected for their excellence in fashion and innnovation.

Each Italian Fashion House, from the largest to the latest, has a fascinating story-- a story of passion, of growth, and an unstoppable determination to establish its own concept of fashion in Italy and the world. Celebrating this story, the history of each of these Italian Fashion Houses, is the aim of this section of Life in Italy.


Introduction by: Damyanti Ghosh

Schedule for: 
Thursday, July 28, 2016 - 12:15
What do you think ?
  The Trevi Fountain under Restoration. Ph. Ansa   When I saw the Trevi Fountain in March this year (2015), its statues looked miserable behind scaffolding, and there was no gushing water. According to tradition, visitors who want to return to the Eternal City throw three coins into the Trevi Fountain, but who wants to toss coins into it when it is empty? Many disappointed tourists have complained about the length of the works, which will keep the fountain empty until October. Some have even said that their first view of the Trevi Fountain wa...
Tuesday, July 21TH, 2015 by admin
  Fiorucci Iconic Print. Ph. tupi on flickr   Elio Fiorucci (Milan 1935-2015) was the son of a shoe shop owner and was one of the great made-in-Italy innovators, whose pop style at democratic prices caused a revolution in clothing beginning in the 1960s.   His first store opened in Milan in 1967, where he sold his soon-to-become iconic T-shirts printed with Victorian angels and hearts in fluorescent colors as well as brightly colored gadgets, accessories, food and beverages.   The store became a gathering point for counterculture...
Rome represents the core essence of the Valentino brand, though the company has long gone global.   Valentino Mirabilia Romae Haute Couture FW15-16   The Eternal City is where Valentino Garavani founded his couture house in 1960 and where he was honored in 2007 with a retrospective at the Ara Pacis Museum and a show at the Monumental complex of Santo Spirito in Sassia, reaping the rewards as Rome's most glamorous name for half a century.   His successors Maria Grazia Chiuri and Pierpaolo Piccioli on Thursday night debuted their fall-winter 2016 haute co...
Tuesday, July 07TH, 2015 by admin
Prada. The name alone signifies style and luxury, designer handbags and fabulous shoes. Born nearly a century ago, The House of Prada is recognized worldwide for its simple and elegant creations.   Mario Prada started the Prada label in 1913. He designed and sold handbags, shoes, trunks, and suitcases though two boutiques in Milan, and had clients across Europe and the US. When the signature Prada suitcase, made from heavy, cumbersome walrus skin, proved to be ill suited for air travel, Prada concentrated on designing exquisite leather accessories and waterproof handbags.  ...
Tuesday, June 16TH, 2015 by admin
The legendary fashion designers of the world often possess very little similarity to their patrons; typically a young, urban lot, hungry for the latest pieces on the runways of the world. But when it comes to experience and knowledge of what the youth want, few can match Italian designer Roberto Cavalli, who relies on his mature fashion sense in creating his couture collections. Despite his more recent success throughout the world, Roberto Cavalli has long been a pioneer of taste and fashion.   Roberto Cavalli   Born in Florence, Italy on November 15, 1940, Robe...
Bottega Veneta
Monday, May 11TH, 2015 by admin
The Bottega Veneta approach to fashion is refined and understated, dispensing with logos and flash to appeal to a customer who is self-assured, sophisticated and confident with his or her own style. This brand is all about sustainable, discreet luxury. Botttega Veneta started as a premier Italian leather goods house steeped in the traditions of the master leather craftsman of the Veneto. It was founded by Vittorio and Laura Moltedo in 1966 and headquartered in Vicenza. The fashion house earned a reputation for unsurpassed quality, its timeless style exemplified in super-soft, sensuous,...
Prada on the catwalk   (ANSA) - Milan, February 27 2015   As fashion is delving into the great gender blur, Miuccia Prada dived head down into a quest for lost femininity in her fall-winter 2015 collection debuted Thursday in Milan.   And while the deliberate erosion of a once rigid demarcation between men's and women's wear continues to dominate catwalks, Prada showcased pastel colours with a strong predominance of pink styled with ladylike gloves, dress coats and empire-line dresses decorated with bows.   The coats, backless tops and gowns...