Fashion in Italy means a lot of things, but as the title suggests, quality, elegance, comfort, and fantasy are its four cornerstones. Probably in that exact order with quality and elegance always coming first.
Italian men and women like things to last, and their choices in fashion reflect this. They would only buy clothes that are good quality, remain stylish longer, and are comfortable enough to wear on various occasions. A touch of fantasy or a dash of whimsy is not unwelcome, and have become quite an indispensable part of Italian clothing over the past few decades.
Being stylish in Italy is not an option, and in some towns more than in others. The last fashion trends are followed scrupuloously, from the youngest age to forever.
These characteristics of Italian fashion have made it the world leader in various streams of la moda, be it men's fashion, women's fashion, beauty and make-up, or fashion accessories. Italian style has begun to rule the world, having first conquered it in the middle of the last century. The "passerelle" in Milan set the rules and are the most important in the field. Some of the most powerful fashion houses now call Italy their home.
In the Fashion category, Life in Italy will keep you updated in the latest and the best that happens in the world of Italian Fashion.
Introduction by Damyanti Ghosh